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Torrent Freak
Leveraging the DMCA

Startup Leverages DMCA Notices As Artist Marketing Tool Every day millions of pirates are being tracked by companies working for the entertainment industries. This data is often used to warn or even sue alleged offenders, but a new startup is taking a different route. Instead of punishing pirates they treat them as fans, allowing artists […]

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New York Post
Make the Pirates FANS not FOES

Muzit plans to treat music pirates as fans, not foes Here’s some advice for Kanye West: If you can’t beat music pirates, play to them. The rapper’s 2016 album, “The Life of Pablo,” was illegally downloaded more than half a million times within 24 hours of its Feb. 14 release.

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